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Nannuk
Case study
Home · Personalised

Nannuk

+120%
growth in 2 years

Premium personalised doormats with text/photo upload. Brand Store + A+ Content + PPC orchestrated for personalised-gift long-tail searches.

€700K
revenue / year
2 años
with DCO
#1
personalised
Nannuk — Home · PersonalisedAMAZON
01 — Starting point

The challenge

Premium customisable product with complex UX (image + text upload). Low-cost competition on Amazon. High seasonality (Christmas gift / Mother's Day / anniversaries).

02 — How we did it

Our approach

Brand Store with real personalisation gallery. A+ Content explaining the upload process step by step. Long-tail PPC on intent-driven keywords ('personalised gift', 'name doormat'). Seasonal display campaigns pre-key dates.

03 — What changed

Result

+120% in 2 years, €700K annually. #1 organic in personalised doormats Amazon ES. Post-PPC conversion 11% (vs 3-4% home category benchmark).

+120%
growth in 2 years
€700K
revenue / year
2 años
with DCO
#1
personalised
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