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Karseell
Case study
Beauty · Hair care

Karseell

#1
in Hair Masks category

Organic #1 in hair masks on Amazon Spain. Scaled to 4 EU markets with premium catalog (collagen, argan, maca) and sustained best-seller badge.

+€3M
revenue / year
Top 10
multiple products
Top 5
Europe ranking
Karseell — Beauty · Hair careAMAZON
01 — Starting point

The challenge

Asian brand with premium product but uncoordinated EU distribution. Minimal Amazon presence, no Brand Store, generic A+ Content and unstructured manual bidding.

02 — How we did it

Our approach

Vendor account restructure + cross-listing across 4 European marketplaces. Full Brand Store focused on collagen/argan/maca. Premium A+ Content with comparison modules. Sponsored brands + defensive display on competitor keywords. Continuous per-country listing optimization (DE/IT/FR/ES native).

03 — What changed

Result

#1 organic in Hair Masks category Amazon Spain sustained for 18+ months. Top 5 in aggregated European ranking. +€3M annual revenue and best-seller badge on multiple SKUs simultaneously. 14% margin expansion from sustained ACOS reduction.

#1
in Hair Masks category
+€3M
revenue / year
Top 10
multiple products
Top 5
Europe ranking
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