Tidart went from being an independent performance agency to being inside the Havas group. That is a material change: the operation is no longer autonomous and enters the logic of a global holding. Here we compare it honestly with DCO.
Tidart: Spanish agency acquired by Havas in Q3 2025. ~40 people, digital performance + e-commerce.
| Dimension | Digital Club Agency | Tidart |
|---|---|---|
| Primary focus | Amazon-first, 100% of scope | Digital performance + e-commerce + paid social |
| Geographic footprint | Integrated ES+IT+FR+DE operation | Spain primarily, international via Havas network |
| Structure | Independent, founder-owned | Part of Havas group (Vivendi) |
| Typical client size | €50M–€1B revenue | Mixed, now tilting to Havas clients |
| Tech stack | Proprietary (Amazon Ads API + automations) | Standard commercial tools |
| Vendor Central + EU Compliance | Yes, in-house | Subcontracted / via partners |
If you need an agency integrated in a global holding with cross-channel services and corporate procurement processes, Tidart-Havas makes sense. If you need an independent Amazon-first agency with operational speed and founders on every account, DCO fits better.
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